Augmented reality marketing – innovative customer acquisition
For many businesses, augmented reality marketing is an important element for innovative customer acquisition. This is especially true for big businesses with high budgets. Not only for big ones, but also for small businesses augmented reality is getting more important. The continuous development combined with creativity is opening various marketing possibilities with AR applications.
Augmented reality in marketing has big potential
In large steps, the powerful technology required for augmented reality continues to evolve. A positive announcement for anyone who already uses the benefits of AR applications in marketing. After all, augmented reality applications offer an immense potential to specifically control and deepen the connection between products and customers. While the AR industry provides the required technologies such as powerful memory and processors or simple frameworks like the “AR Core” or the “AR Kit”, creative minds develop and realize the most exciting ideas.
Market researchers forecast exponential growth
The rather tentative development at the beginning does not influence the positive forecasts for the future in any way. This is mainly due to the high level of the now mass suitable technology. This and the many fields of application encourage analysts from renowned market research firms to forecast growth of up to $ 61.4 billion over the next four years for the AR industry.
Augmented Reality Marketing claims a considerable share of this volume with great certainty. It is not just the AR applications created by large corporations with corresponding marketing budgets. In the future, many small businesses will take advantage of communicating with their target audience through simple, high-content apps.
Wide range of applications
Too often augmented reality is equated with fun and entertainment in the form of AR Games. Just as entertaining, however, can be the use of a commercially used AR app in the context of marketing. Proof of this is provided by large car and furniture manufacturers. After all, designing a car according to your own ideas, looking at it from the inside and outside, or getting furniture to your home via the AR app and putting it in your own living room makes the customer’s fun.
True to the motto “communication connects”, augmented reality marketing offers a variety of ways to communicate with the target group in the future. Not only the spectacular AR applications in the online area are in the foreground, but also more modest AR apps with the focus on information transfer.
Augmented reality at the point of sale
Imagine that you are in your favorite shopping mall and on the way, you see a long awaited product in an electronics store. However, you still lack some technical information. Since the sales staff is currently busy with other customers, you pick up your smartphone and are pleased that the owner of the shop relies on the benefits of augmented reality in marketing. Within a very short amount of time, the uncomplicated AR application delivers all the important information about the product to your smartphone.
AR in marketing with sophisticated features
In addition to the rather simple AR applications, which provide extensive product information, large corporations offer their customers specials. This includes, for example, the virtual mirror of various cosmetic giants, with which the customer tests the products of decorative cosmetic series or complete make-up stylings.
A well-known example besides Pepsi Max is the BBC Earth augmented reality bus stop, which brings a variety of animals on the streets of Oslo and thus connects the people in everyday city life with nature.
The Lemon & Orange brand brings entertainment to the point of sale by bringing the products to life and creating a successful link between product information and the game.
These are just a few of the almost endless possibilities to use augmented reality in marketing. How successful this exciting marketing tool will be is depending on the creativity of the campaign developers and their teams.
Conclusion: augmented reality marketing has a great future
Augmented reality marketing is much more than a one-day fly. It opens completely new perspectives for the communication with customers. Above all, there are very few instruments that can be as perfectly adapted to customer needs as augmented reality applications. This advantage alone demonstrates the great potential of augmented reality as a marketing tool.